An in-Depth Analysis of Internal Capabilities and Competitive Strategies in South-South Nigeria

¹Aleke Jude Uchechukwu and ²Benedict Nnachi Alum

¹Faculty of Economics and Management, Kampala International University Uganda

²Department of Publication and Extension, Kampala International University, Uganda

https://orcid.org/0009-0009-6807-9484

Abstract

In the ever-changing business environment of South-South Nigeria, it was crucial to comprehend internal capabilities and competitive tactics to achieve continuous development and success. This study aimed to fill the knowledge gap by thoroughly examining the internal capabilities and competitive strategies designed to suit south-south Nigeria’s distinctive socio-economic conditions. Utilising current theoretical frameworks and empirical data, this research assessed the internal capabilities of businesses, analysed their competitive tactics, and investigated the variables that influence the strategic environment in the area. The research methodology included surveys and documented analysis. The results uncover notable obstacles in infrastructure, financial availability, and technology implementation, which affect companies’ internal capabilities. Notwithstanding these challenges, companies exhibit perseverance and ingenuity in their competitive approaches, such as distinguishing their products, achieving cost leadership, expanding into new markets, and forming strategic partnerships. The relationship between a company’s internal capabilities and its competitive strategies highlights the significance of investing in human resources, infrastructure, and technology to improve competitiveness. The report suggests that to fully realise the potential of South-South Nigeria and promote sustainable economic growth, it was recommended to implement comprehensive development plans that prioritise investments in infrastructure, skills development, technology, and strategic alliances.

Keywords: Internal capacities, Competitive tactics, Strategic environment, Infrastructure, People resources

CITE AS: Aleke Jude Uchechukwu and Benedict Nnachi Alum (2024). An in-Depth Analysis of Internal Capabilities and Competitive Strategies in South-South Nigeria NEWPORT INTERNATIONAL JOURNAL OF LAW, COMMUNICATION AND LANGUAGES 4(3):20-23. https://doi.org/10.59298/NIJLCL/2024/4.3.202300