Understanding the Psychology of Altruism

Atukunda Lucky

Faculty of Business Administration and Management Kampala International University Uganda

Email: lucky.atukunda@studwc.kiu.ac.ug

ABSTRACT

Altruism, defined as selfless concern for the well-being of others, is a phenomenon that has intrigued scholars across disciplines for centuries. This paper explores the psychology of altruism through historical, theoretical, and empirical lenses. It examines its philosophical roots, evolutionary significance, and cultural variations while analyzing key psychological mechanisms that drive altruistic behavior. Factors such as empathy, situational influences, and mental health connections are explored to provide a comprehensive understanding of why people engage in self-sacrificial acts. The role of altruism in crisis situations, its challenges, and notable case studies further highlight the complexity of this behavior. By synthesizing existing literature, this study seeks to offer a nuanced perspective on the motivations and consequences of altruistic actions, emphasizing their significance in fostering social cohesion and well-being.

Keywords: Altruism, empathy, prosocial behavior, evolutionary psychology, cultural influences, mental health, crisis response, social cohesion.

CITE AS: Atukunda Lucky (2025). Understanding the Psychology of Altruism. NEWPORT INTERNATIONAL JOURNAL OF CURRENT ISSUES IN ARTS AND MANAGEMENT 6(1):35-41 https://doi.org/10.59298/NIJCIAM/2025/6.1.3541