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Behavioral Engineering: Promoting Healthy Habits in Communities

Awafung Emmanuel

Electronics and Biomedical Engineering, Kampala International University Uganda

Email: awafungadie@gmail.com

ABSTRACT

Behavioral engineering has emerged as a powerful discipline capable of addressing public health challenges by promoting sustainable healthy habits within communities. By integrating behavioral science, urban planning, public policy, and technology, behavioral engineering offers strategic frameworks for influencing community-wide behaviors. This paper examines the conceptual foundations of behavioral engineering and its application in habit formation at the community level, highlighting theoretical models, assessment frameworks, intervention strategies, implementation methods, and evaluation approaches. Through a detailed analysis of case studies and community-based applications, the paper identifies common barriers to behavior change and discusses the role of technology and interdisciplinary collaboration in overcoming these challenges. The concept of sustainability in behavioral change is examined, emphasizing the importance of integrating health-promoting practices into long-term community norms. The findings stress the necessity of a holistic, context-specific approach to behavioral design—one that accounts for individual, social, and environmental determinants of health and fosters participatory, equitable engagement across diverse community settings.

Keywords: Behavioral engineering, community health, healthy habits, behavior change theories, habit formation, public health intervention.

CITE AS: Awafung Emmanuel. (2025). Behavioral Engineering: Promoting Healthy Habits in Communities. Newport International Journal of Research in Medical Sciences, 6(2):112-119. https://doi.org/10.59298/NIJRMS/2025/6.2.112119