Artificial Intelligence as a Strategic Decision-Maker in Modern Business

Ugwuja, Chinelo .G.

Department of Management University of Nigeria, Enugu Campus, Nigeria

ABSTRACT

The advent of artificial intelligence (AI) has ushered in a new era for strategic decision-making in business, presenting unprecedented opportunities and challenges. This paper explores the evolving role of AI, not merely as a support tool but as an autonomous decision-maker in strategic business contexts. By examining AI’s capabilities in data compilation, outcome forecasting, and strategic evaluation, this study highlights how AI can transform business model decision-making. Through a detailed analysis of AI’s potential and current applications in various industries, this paper provides insights into the profound implications of AI-driven strategic decisions. Ethical considerations and future trends in the integration of AI in strategic management are also discussed.

Keywords: Artificial Intelligence, Strategic Decision-Making, Business Strategy, Machine Learning, Data Analysis, Business Model, Ethical Considerations, Future Trends

CITE AS: Ugwuja, Chinelo .G. (2024). Artificial Intelligence as a Strategic Decision-Maker in Modern Business. NEWPORT INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION, 4(2):57-62. https://doi.org/10.59298/NIJRE/2024/42357628