Crisis Communication in Historical Legal Contexts

 Asiimwe Aisha

Department of Public Administration and Management Kampala International University Uganda

ABSTRACT

This paper examines the historical evolution and contemporary relevance of crisis communication within legal contexts. Crisis communication, traditionally studied in corporate and organizational frameworks, is often complicated in legal settings where reputational management collides with legal liability. This study examines how crisis events have historically been framed and addressed through legal language, public communication strategies, and evolving media technologies. Drawing on landmark legal cases, it analyzes how the balance between legal discretion and public expectation has shifted, particularly under the pressure of real-time social media discourse. The paper integrates theories such as Situational Crisis Communication Theory (SCCT) and Attribution Theory to understand responses to crises that straddle the line between legal obligation and public accountability. Through the analysis of case studies ranging from institutional scandals to hashtag-driven activism, the research illustrates how legal institutions and actors navigate crisis scenarios while maintaining judicial integrity and public trust. It concludes by proposing a revised framework for legal crisis communication that incorporates ethical considerations, media dynamics, and stakeholder engagement in an era dominated by transparency and immediacy.

Keywords: Crisis Communication, Legal History, Public Relations, Situational Crisis Communication Theory (SCCT), Legal Liability, Social Media, Hashtag Activism.

CITE AS: Asiimwe Aisha (2025). Crisis Communication in Historical Legal Contexts. NEWPORT INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION 5(2):7-13 https://doi.org/10.59298/NIJRE/2025/52713